How to Display a Collection for Maximum Impact
Think of a high-end boutique that you’ve liked. Maybe this Apple Store on the Upper West Side of Manhattan.
Credit: Flickr user Matt Buchanan via Creative Commons https://www.flickr.com/photos/mattbuchanan/
Or a museum, like the Van Gogh Museum in Amsterdam, pictured here.
Photo Credit: Flickr User EVE via Creative Commons https://www.flickr.com/photos/26656742@N00/
Or even the new Nespresso flagship store in San Francisco.
Photo Credit: Flickr user Peter Alfred Hess via Creative Commons https://www.flickr.com/photos/peterhess/
I have a lot of clients ask about how to display a collection. What do you notice about these three photos? Zero clutter. Products aren’t crammed into every nook and cranny. Each has a well thought out place of honor, so to speak. This allows each item to really be seen and appreciated, right?
The same concept applies to collections at home. So many people tell me they struggle with collections of stuff. Souvenirs, decorative accessories, candles, picture frames – it’s different with each person.
When we amass too many, none of them can be seen and appreciated.
Here’s a great example. Think of your fireplace mantel. It’s a very popular place for decorative accessories. Say you have 12 items on that mantel. Do you see each item individually or do you see, in essence, just a pile of stuff?
Now, take everything off of that mantel, except for your absolute favorite three items. Now, what do you see? Most likely, your brain allows you to see and appreciate each item on its own, without the extra visual clutter.
The more items displayed at a time, the less visual impact they make.
If you have a collection, remember there’s no need to display every single item. Rotate items every once in a while. Or go ahead and winnow your collection down to the items that really speak to you. Think of the calm yet dramatic examples above.